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Medical Affairs Strategy | Goffin Consultancy

MEDICAL AFFAIRS STRATEGY

Expert Guidance

The role of Medical affairs is rapidly evolving and is critical for the successful development and launch of medicinal products and medical devices.requiring a unique set of competencies to navigate the changing healthcare landscape. Medical affairs functions are essential to deliver maximum value of the asset from Phase I onward.
Developing and managing relationships with key stakeholders

  • Clinical review of product portfolios to identify critical knowledge gaps

  • Publication strategy

  • Developing relevant medical education programmes that can impact clinical performance

  • Answering questions on product safety and efficacy

  • Giving input into clinical, marketing and HTA development

  • Acting as the interface between the company and the medical and patient communities

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