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MEDICAL AFFAIRS STRATEGY

Expert Guidance

Medical affairs functions are essential to deliver maximum value of the asset in the overall life cycle management.

  • Clinical review of product portfolios to identify critical knowledge gaps.

  • Giving medical input into clinical, marketing and HTA development

  • Publication strategy

  • Developing relevant medical education programmes that can impact clinical performance

  • Training of MSLs

  • Acting as the interface between the company and the medical and patient communities

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